Blog

Category: Blog

Quick Fire Sessions were designed to give sponsors large and small the opportunity to get in front of the entire audience and convince them to visit your booth.  The catch?  You have only 3 minutes to get your message across, be memorable, and convince them.  Not so easy.  But, i…

Category: Blog

Too often when we get together as women to discuss issues that concern or challenge us in the workplace, the conversation quickly turns to the topics of work-life balance and then, to the intricacies of balancing our female roles at home with the demands of our chosen careers. While I don't discount…

Category: Blog

Organizations will spend approximately $39 billion over the next four years on mobile application development and mobile process reinvention. Partners of all sizes either feel threatened by this movement, encouraged by this change or numb to it all. There is no need to feel any of the aforementioned…

Category: Blog

Social media has become one of the most effective ways for Oracle to listen to and learn from our partner community. Over the past few months, I was given the opportunity to lead Oracle PartnerNetwork’s efforts in creating our Social Marketing for Today’s Digital World Web series, which …

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Dear Innovators:  We're pleased to announce the opening of nominations for CRN's 2013 Tech Innovator Awards. Each year, CRN recognizes the most innovative products in 18 hardware and software categories. In addition, CRN also recognizes one vendor for overall excellence in technology innovatio…

Category: Best of Breed

XChange Events, the events division of UBM Tech Channel, has announced improvements to its annual Best of Breed channel thought-leadership conference. In response to the needs of attendees, sponsors and the event’s board of advisors, XChange Events will unite the Solution Provider 500 Conferen…

Category: Blog

Well here you go—that key lever can be marketing. Can marketing really make a material difference in your growth? As you grapple with the myriad of challenges facing you and your business in 2013 and beyond, with changing delivery models and service models, a whole new group of stake holders t…

Category: Blog

As my client base considers moving into cloud applications either in Microsoft CRM or with the Business Productivity Online Suite (BPOS), questions regarding changing business planning, impact on marketing considerations and differing sales strategies and compensation plans always come up. First, c…

Category: Blog

Many organizations need to change their sales approaches, and by default their sales people, into something more consulting focused. The big question is: How do they actually accomplish this transformation? Is it an art? Is it scientific? Or, is the whole notion of turning a salesperson into a consu…

Category: Blog

Let go of everything you know about cloud computing. Forget SaaS, IaaS, PaaS and any other acronym you might think of to describe the common concepts associated with cloud. Now imagine a large enterprise that spans continents and employs hundreds of thousands of people. It is an ecosystem of moving …

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