Igniting the Engines of Growth

The industry transformation everyone has been talking about has arrived. It’s real. It’s here. Thanks to profound change at a rapid pace, nothing is the same—from your business model to your customers to your partners. Even the technology that drives your solutions looks nothing like it did just a few years ago. Today’s thought leaders will gather at BoB to define the channel of the future while illuminating the pathways for growth. BoB is about the future sales model IT integrators must develop, the leadership skills required to build riveting new cultures, and the new partnerships that must be forged to move forward. BoB attendees aren’t intimidated by change; they embrace it. At this year’s Bob Conference, attendees will connect in entirely new ways to learn about:

• Where cloud computing will take us
• The business of being a solution provider
• The new centers of vendor power and influence
• How M&A is reshaping the channel and vendor landscape
• The changing role of today’s CIO
• Leadership skills
• New-age marketing
• The new buyers
• Using and selling analytics that drives decisions
• How mobility has changed your go-to-market strategy

Featuring Awards for CRN's Top Solution Provider Lists
With the best and the brightest in the channel together, we will celebrate the solution providers who have achieved some of the highest levels of recognition in the industry.