Event Services

Let us manage your next custom event – from Regional Events, Training Sessions & Workshops, and Partner Events to Partner Advisory Council meetings, Networking engagements and more.

Start with a basic framework or concept, and then customize to your specific needs. You supply the event objective and target profile, and The Channel Company events team provides an integral turn-key recruitment and logistics solution. 

Partner Conferences
Choose a full or multi-day event, completely customized based on your overall needs and objectives. Our team can manage the entire project or be your partner for targeted recruitment, content and development, moderators, site selection, event logistics and marketing. 

Power Partner XPerience
Connect your partner conference to an XChange event; our team will manage all of the recruitment and logistics for you. This hosted group of partners will attend your private enablement training AND have access to all of the sessions, solutions pavilion, demo rooms, evening receptions, and networking throughout the event. Includes a post-event evaluation and compilation of data.


Workshops/Roadshows/Advisory Council Meetings
These three to four hour events include a networking breakfast and/or lunch with 15 –25 qualified IT executive decision makers or solution providers (our Recruitment team will work with your organization to profile and confirm targeted attendees).  You manage the agenda, but you have the option to add a CRN editor and/or analyst for additional content.  

Netboxes 
VIP boxes provide three to four hours of social networking time with 10 -15 qualified IT executive decision makers or solution providers (our Recruitment team will work with your organization to profile and confirm targeted attendees).  Select from sporting events such as MLB, NFL, NHL, NASCAR driving experience, golf and tennis tournaments; concerts and other specialty events.  Netboxes are designed to build new relationships, enhance partner relationships and offer fresh, first-rate branding opportunities on site.

Focus Groups
Create one to two hour sessions with 12-18 qualified IT executive decision makers or solution providers (our Recruitment team will work with your organization to profile and confirm targeted attendees).  Focus groups are moderated by The Channel Company’s executive management and are designed to solicit feedback and insight from partners and/or prospects.  

Breakfast, Lunch, and Dinner Events
Host your event over a meal or reception for 10-15 qualified IT executive decision makers or solution providers (our Recruitment team will work with your organization to profile and confirm targeted attendees). Give your presentation or training at a restaurant or hotel in your specified US geography. 

Private Cocktail Receptions
Engage 25-30 qualified IT executive decision makers or solution providers for two hours in an environment conducive to mingling (our Recruitment team will work with your organization to profile and confirm targeted attendees). Our team will create invitations/reminders that will be sent out pre-event and onsite as needed. Theme and décor options are also available.

International Capabilities
Roadshows, custom partner and end user events, and the full array of our custom event offerings are available worldwide. Work with our global team to target the geography and attendees of your choice.

The Channel Company Event Services portfolio offers you support where and when you need it. These services can be utilized as components of your Custom Event package, or as stand-alone add-ons to events that your company is producing.

Strategy & Objective Planning 
To ensure you receive your target results, we will work with you to achieve your specific goals and objectives. 

Theme Development
Set the tone of the event by developing the theme that best ties in with your overall marketing strategy.

Site Selection
Traffic flow, market analysis and property size are all critical to an event. Let our team choose the facility to best meet your needs.

Attendee Profiling & Recruitment
Our Audience Acquisition Services are designed with a multi-tiered approach to drive qualified prospects to an event.

Agenda Planning
Speakers & Content: We will profile your audience and provide you with the right subject matter and content flow, ensuring a successful event and an engaged audience. 

Onsite Management & Staffing
From logistics to production services, use a professional staff to create a flawless experience for your event.

For more information please contact: 

Lisa MacKenzie - SVP Events at 949.223.3627 or lmackenzie@thechannelcompany.com