Laura Atchison is a speaker, #1 bestselling author, and founder of Wisdom Learned, LLC—a consulting company specializing in educating and inspiring entrepreneurial leaders to get off autopilot and find success.
Previously, Laura used her 29+ year experience in Fortune 100 and small businesses to launch and sell her own highly-competitive IT company—garnering her recognition and coverage from national industry publications and associations as a leading provider of managed technology services.
Besides holding numerous technical degrees and serving on multiple charity and corporate boards, Laura holds a master’s degree in management. Her business and life philosophy gleaned from her diverse experience and lessons learned in the trenches.
Senior Director, Channel Marketing, North AmericaSymantec
Tricia Atchison is Senior Director, RTM & Channel Marketing for Symantec. In this role, she is responsible for planning and executing campaigns and programs for Symantec’s partners in North America. During her time at Symantec, Atchison has played a pivotal role in enhancing partners’ ability to drive revenue. She has created programs and promotions focused on enabling Symantec partners to help them be more successful. Atchison has worked in the channel for more than 15 years, with broad experience in marketing, communications and partner programs. Atchison earned a bachelor’s degree in Business from the University of Central Florida.
VP & Distinguished AnalystGartner
Tiffani Bova is VP, Distinguished Analyst at Gartner where she is the worldwide lead analyst for Go To Market / Sales Strategies and Channel Innovation for global technology companies, contributing member of the Cloud Service Brokerage research team and lead for the Future of Sales initiative.
She is constantly on the lookout for innovative sales models with the potential for profound impact on the way IT is brought to market. Bova is considered one of the preeminent thought leaders in the industry facilitating change in channel programs and sales models to support the next generation partner eco-system and shift to the cloud services value chain.
Sr. Director, Global Partner Program MarketingVMware
CAROLYN COX joined VMware in August of 2010 and is responsible for leading the Global Partner program team, bringing more than 20 years of high-tech channel and marketing experience to her role. During her tenure at VMware she has helped shape the channel marketing programs while delivering key partner demand generation tools, enhanced partner communications, driven strategic partner events, redefined how we implement promotions. In addition, she revamped product launches to the channel and marketed the extensive partner enablement VMware has to offer.
Prior to VMware, Carolyn held Vice President roles at SAP and Business Objects for SMB and channel marketing as well as America’s field marketing respectively. She has also held marketing leadership roles at Hewlett-Packard and Loudcloud.
Sr. Director Global Partner MarketingQlikTech
Brooke Cunningham, Sr Director, Global Partner Marketing for QlikTech, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
VP, North America Business Partner MarketingIBM
Heidi Dethloff is VP of IBM’s NA Business Partner Marketing focused on channel programs including IBM's PartnerWorld program, business partner co-marketing and business partner communications. She has been with IBM for more than 12 years, and has an extensive background in agency and corporate marketing and communications. Heidi volunteers her time and offers her marketing experience to non-profit organizations including serving on the Board of Directors for the Business Education Compact (BEC) focused on improving Science, Technology, Engineering and Math (STEM) skills. Heidi moved to the Northwest in 1997 from Chicago, Illinois. She currently lives in Portland, OR where she enjoys kayaking, hiking, and travel.
Director of the ConnectWise, LabTech & QuosalCommunity, ModernOffice Suite
Jeannine Edwards is the Director of the ConnectWise, LabTech and Quosal Community. She develops and manages the company's channel community relationships from both the partner and vendor perspective. With more than twelve years of diversified B2B business development experience in the technology industry, Jeannine has become a well-known figure in the IT Solution Provider channel. Her experience spans vendor program development, research analysis, two tier distribution and partner profitability within the channel community. Jeannine has been recognized on the CRN Power 100 Women of the Channel, named in the MSPmentor 250 List, and included in the smb pc magazine SMB150 Power Players.
Dimension Data Americas
As Dimension Data Americas’ Vice President of Marketing, Jackie Funk is responsible for brand awareness, public relations, corporate communications, social media marketing, partner marketing and demand generation for the Americas. Ms. Funk is focused on driving sales enablement and expanding client advocacy through advanced marketing strategies. She has over 20 years of experience leading marketing functions for both IT services and enterprise software organizations. Prior to joining Dimension Data, she led marketing at Aptela, where she was integral in positioning the company for acquisition. Previously, she led marketing functions for Apptix, Manugistics, Mercator Software and Software AG. She began her career as a management consultant.
President & FounderWhiteFox Marketing & Communications
Marie Rourke is recognized for her straightforward, business-minded approach to channel marketing, PR and communications. As the founder of WhiteFox and the voice behind @ChannelPR, Marie is an accomplished and influential PR strategist who knows the ins and outs of the IT channel. Under Marie’s leadership, WhiteFox plays an integral, behind-the-scenes role within the sales and marketing teams of high-profile technology companies, emerging and established IT vendors, solution providers and MSPs. Previously, Marie served as the North America spokesperson and lead media strategist for Ingram Micro. Earlier in her career, Marie worked for top PR agencies including Roberts Mealer and Creamer Dickson Basford.
VP, Medium Business, ChannelsVerizon Enterprise Solutions
VP WW Alliances & Channels Programs Oracle
Lydia Smyers is Group Vice President of Worldwide Alliances and Channels Programs and Communications at Oracle. In this role, she has global responsibility for Oracle PartnerNetwork (OPN) programs, strategy and communications. Her organization supports Oracle’s expanding channel ecosystem with an emphasis on driving partner profitability and satisfaction. Ms. Smyers oversees programs affecting more than 21,000 partners who contribute to more than 40 percent of Oracle license revenue.
Previously, Ms. Smyers managed the Dell account as the Oracle Global Account Manager. In this position, she managed the strategic relationship, marketing activities, budget and was accountable for generating sales revenue. Before joining Oracle, Ms. Smyers held sales, marketing and management roles at Red Hat and Ernst and Young.
Florence Sullivan has over 20 years of experience in marketing at information technology companies. Currently, Florence leads a team that is focused on generating marketing influenced pipeline to grow revenues with partners as well as enabling them to co-market with Juniper. Prior to this role, Florence held management positions at Cisco, Sun Microsystems and Quantum. Florence has degrees in Sociology and Latin American Studies from U. C. Berkeley.