Agenda

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• Saturday, August 18th
• 12:00 PM - 5:00 PM

  Channel@Work

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  The Channel@Work program is the charitable component of our XChange events. We bring the channel community together to connect and give back to the local host community.
  
  For XChange 2012, we will be providing the Richardson Boys & Girls Club with a Teen Center Make-Over and Technology Refresh.

  Location: Convention Center Lower Lobby
• 5:30 PM - 6:30 PM

  Cloud Boot Camp Registration

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  This XChange Cloud Boot Camp is designed to help solution providers drill down into the details of how to provide business and technology solutions to today’s cloud customers.

  Location: Texas 1 Foyer
• 6:30 PM - 9:00 PM

  Cloud Computing Boot Camp

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  Saturday, August 18th
  5:30 PM	Registration
  6:30 pm - 6:45 pm	Opening Remarks
  6:45 pm - 7:15 pm	Vendor Keynote #1	Trend Micro
  7:15 pm - 7:45 pm	Quick Fire (3 min each)	Evault, Microsoft, NetSuite, Symform, Trend Micro
  8:00 pm - 9:00 pm	Cloud Welcome Reception/Tabletops

  Location: Texas 1-2

• Sunday, August 19th
• 7:15 AM - 1:00 PM

  Cloud Computing Boot Camp

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  Sunday, August 19th
  7:15 am - 8:00 am	Late Registration
  7:15 am - 8:00 am	Networking Breakfast
  8:15 am - 8:45 am	Vendor Keynote #2	Microsoft
  8:45 am - 9:30 am	Industry Cloud Research	Ken Thoreson, President, Acumen Management Group
  9:30 am - 10:00 am	Tech Briefing	NetSuite
  10:00 am - 10:15 am	Networking Break
  10:15 am - 11:00 am	Industry Mobility Research	Kevin Benedict,  Independent Mobile Industry Analyst & Consultant
  11:15 am - 12:00 pm	Vendor Panel	Evault, Symform
  12:00 pm - 1:00 pm	Networking Lunch/Tabletops

  Location: Content: Texas 1-2 / Meals: Texas 3-4
• 8:00 AM - 12:00 PM

  Pre-event Workshops

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  Location: IBM - Dallas 5 / Intelisys - Dallas 6 / ConnectWise/LabTech - Dallas 7 / Samsung - San Antonio 1-2 / Eaton - San Antonio 4-5
• 11:30 AM - 8:00 PM

  Registration / Attendee Assistance

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  Pick up your conference badge and personalized schedule at registration, then stop back any time you have questions that you need answered or feedback that you would like to share.  The XChange Events staff is there to help you!

  You will also find the convenient Email/Printer station in this area, compliments of Samsung.

  Conference wireless has been provided compliments of Fortinet.

  Location: Texas Ballroom Foyer
• 11:30 AM - 8:00 PM

  Networking Lounge

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  Centrally located, the networking lounge is a great option for a designated meeting place.

  Location: Texas Ballroom Foyer
• 12:30 PM - 5:30 PM

  Exhibitor Set up

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  Location: Longhorn Exhibit Hall F
• 2:00 PM - 2:30 PM

  Solution Provider Orientation

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  Location: Texas Ballroom C
• 2:00 PM - 2:30 PM

  Vendor Orientation

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  Location: Texas 6 Allison Cohen Program Manager, Channel Events UBM Channel See Details Lisa MacKenzie Senior Vice President of Events UBM Channel See Details
• 2:45 PM - 3:30 PM

  Relationship Economics: The Art and Science of Relationships - David Nour

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  Relationship Economics: The Art and Science of Relationships

  What differentiates good solution providers from great ones is their relationships with customers, employees and vendors. Great IT firms understand relationships are their greatest asset. Speaker David Nour will explain just how valuable those relationships are to your business.  Based on his best-selling book, Relationship Economics, Nour will focus on the quantifiable value of business relationships and a systematic process to identify, build, nurture and leverage personal, functional and strategic relationships. Fueling enterprise growth is a particular focus of this session.

  Location: Texas Ballroom A-B David Nour Managing Partner The Nour Group, Inc. See Details
• 3:30 PM - 4:00 PM

  Vendor Keynote: Microsoft - SMB: What’s Next!

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  SMB: What’s Next!

  The coming year is full of exciting product launches in the market, and Microsoft is leading the way with its innovative new solutions. Join Jeff Turner, Director of US SMB Channel Marketing at Microsoft, as he shows you what these fresh launches mean to partners and how you can identify new revenue opportunities. We’ll take a tour of Windows 8 and Office 15, and hear directly from Microsoft partner New Signature about how this exciting year of launch will help you grow your business in partnership with Microsoft.

  Location: Texas Ballroom A-B Jeff Turner Director, US SMB Channel Marketing Microsoft See Details
• 4:15 PM - 5:15 PM

  Interactive Boardroom Appointments

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  Solution providers are assigned into peer groups of 15-18 based on business focus and technology interests.  Vendors select and meet with the boardrooms for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

  Location: See Individual Schedules
• 5:30 PM - 6:15 PM

  Quick Fire

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  Moderated by Robert DeMarzo, Quick Fire puts the vendors in a line-up to present their 3 minute pitchs. They have to beat the clock, or go up in flames!

  Location: Texas Ballroom A-B
• 6:15 PM - 8:15 PM

  Solutions Pavilion Reception

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  Location: Longhorn Exhibit Hall F
• 8:15 PM - 9:30 PM

  Demo Rooms

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  You’ve never seen a hotel room like this before! Vendors create their own fully customized display and demonstrate their newest solutions and products more personally. 

  Location: Lone Star Tower - 4th Floor
• 9:30 PM - 11:30 PM

  D&H Late Night Munchies

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  Join D&H, HP and PowerDsine for Late Night Munchies, complete with hors d’oeuvres and hosted bar. Be sure to drop your business card off for a chance to win one of two HP Officejet Pro 8600 Plus Multifunction Printers.

  Location: Yellow Rose Ballroom

• Monday, August 20th
• 7:00 AM - 5:00 PM

  Registration / Attendee Assistance

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  Location: Texas Ballroom Foyer
• 7:00 AM - 8:00 PM

  Networking Lounge

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  Centrally located, the networking lounge is a great option for a designated meeting place.

  Location: Texas Ballroom Foyer
• 7:15 AM - 8:00 AM

  Solution Provider Breakfast

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  It’s a full agenda!  Solution providers start the day off with breakfast and coffee to get energized and take advantage of peer networking time.

  Location:
• 8:15 AM - 9:00 AM

  General Session: The Future of the Channel - Robert Faletra, UBM Channel

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  The Future of the Channel

  The channel’s natural evolution to adapt to market forces is happening more rapidly now than we  have ever seen. The sales channel model is going to look very different in just a few short years. Getting prepared and positioning your own approach to this isn’t easy. But what if you could get a glimpse into the future? UBM Channel CEO Robert Faletra will provide insight into what forces are driving the channel’s most significant transformation in decades.

  Location: Texas Ballroom A-B Robert Faletra CEO UBM Tech Channel See Details
• 9:00 AM - 9:30 AM

  Vendor Keynote: IBM - Generating Higher Value, Capturing New Growth

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  Generating Higher Value, Capturing New Growth

  In IBM’s 2012 Global CEO Study, CEOs identified technology as the most important external force impacting their organizations. Technology is moving from a back office function and enabler of cost reduction to the front office and a driver of growth and value.  In this session, Bill will discuss how chief executives are shifting their strategic mindset to focus on how to grow, how to connect with customers and how to innovate.  And, how advancements in solutions such as cloud, mobility and analytics will be the catalysts in driving IT spend. IBM's PureSystems family will fundamentally change both the experience and economics of IT creating an exciting opportunity for Business Partners to deliver a new category of computing and grow their business profitably.
  
  

  Location: Texas Ballroom A-B Bill Donohue Vice President, Business Partner Sales, NA IBM See Details
• 9:45 AM - 12:00 PM

  Interactive Boardroom Appointments

  Download to your calendar

  Solution providers are assigned into peer groups of 15-18 based on business focus and technology interests.  Vendors select and meet with the boardrooms for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

  Location: See Individual Schedules
• 10:00 AM - 10:45 AM

  Sponsor Education Track: Channel Enablement Best Practices and Horror Stories – Roundtable Discussions - Gary Bixler, Bixler Enterprises

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  Channel Enablement Best Practices and Horror Stories – Roundtable Discussions

  In these interactive sessions we are going to discuss your channel program best practices and horror stories in three key areas. These are areas where changes are definitely required as new partner engagement vehicles emerge and partners migrate to new cloud business models.

  • Partner Enablement – training, certifications and tools
  • Channel Events – virtual/online, roadshows and top tier partner or loyalty events
  • Partner Communication – newsletters, webinars and social media

  Come to the session prepared to share at least one specific example of a success and a failure (or even just a question) in each of these areas. I will share my own best practices for each area and moderate as we quickly discuss and build a full list of best practices from the group. Everyone who attends will get a full compilation of the output from these multiple sessions as a follow up!

  Location: Dallas 3 Gary Bixler Principal Bixler Enterprises See Details
• 11:00 AM - 12:00 PM

  Sponsor Education Track: Keys to Success for Building a New North America Channel - Gary Bixler, Bixler Enterprises

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  Keys to Success for Building a New North America Channel

  Location: Dallas 3 Gary Bixler Principal Bixler Enterprises See Details
• 12:15 PM - 1:00 PM

  Tech Symposium: Xerox & Lenovo

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  Vendors take the main stage to discuss specific product introductions or case studies relating to the IT industry.

  Location: Texas Ballroom A-B
• 1:00 PM - 1:45 PM

  Vendor Luncheon

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  (Invitation Only)

  Location: Austin 1-3
• 1:00 PM - 1:45 PM

  Solution Provider Luncheon

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  Location: Texas Ballroom C
• 2:00 PM - 2:45 PM

  Tech Symposium: Intel & Symantec

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  Vendors take the main stage to discuss specific product introductions or case studies relating to the IT industry.

  Location: Texas Ballroom A-B
• 3:00 PM - 3:30 PM

  Industry Insight: Building a Cloud & Mobility Practice: Focus on Sales, Operations, & Marketing - Ken Thoreson, Acumen Management Group, LTD & Keith Lubner, C3

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  Building a Cloud & Mobility Practice:  Focus on Sales, Operations, & Marketing

  Based upon market research and actual partner implementation, attendees will utilize actual tools and guides and learn the secrets of what others have used to increase revenues and profits with a better approach to building a Cloud & Mobility practice.  We will cover the following topics:

  • How and Why You Must Create a Practice Statement
  • How to Build a Regular Cadence of Marketing that Addresses the 5 Business Challenges all Businesses Face
  • Why Thought Leadership Creates Gravity Towards Your Solution
  • Building a Velocity and a Volume Sales Process
  • Creating Sales Compensation Planning that Drives Revenue
  • Tips & Tricks to take advantage of the mobility explosion
  Location: Texas 5-6 Keith Lubner Founder C3 See Details Ken Thoreson President Acumen Management Group LTD See Details
• 3:00 PM - 3:30 PM

  Industry Insight: Put Your Elevator Pitch to the Test - Heather Margolis, Channel Maven Consulting

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  Put Your Elevator Pitch to the Test

  When it comes to differentiating your business, are you riding the elevator up or down? When it comes to setting their businesses a part from the competition, many solution providers fall short failing to crystalize their company’s core value to existing customers and prospects. In this session, solution providers will go head to head in an interactive setting where they will attempt to win over a new account. Several executives will present their elevator pitch to a “CIO” who will either accept or reject their value proposition. Audience members will vote on each pitch with prizes presented to the top 3. This is a session where everyone wins because attendees will learn how to sharpen their elevator pitch and truly separate themselves from the pack. Heather Margolis with Channel Maven will be playing the role of the CIO. Following the pitches, Margolis will present detailed findings on how to be an effective marketer based on her extensive work with IT vendors and solution providers.

  Location: Texas 3-4 Heather Margolis President and Founder Channel Maven Consulting See Details
• 3:00 PM - 3:30 PM

  Industry Insight: Head in the Clouds: From Vision to Valuation. The cloud is a vision for many, but should be a boon for valuation. - David Powell, VP of Managed Services, TekLinks

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  Head in the Clouds: From Vision to Valuation.  The cloud is a vision for many, but should be a boon for valuation.
  
  Head in the Clouds- when we say people have their “head in the clouds”, we usually mean they can’t concentrate on the matter at hand.  For the service provider, we see the changing marketplace and sometimes, we let our thoughts drift to what we should be doing to respond to these changes in the market.  But, the daily grind of running a service provider usually distracts us from those thoughts and hinders our ability to make real progress.  In this talk, David Powell, Vice President of Managed Services at TekLinks, will discuss how a service provider can continue to add managed and cloud services to their portfolio of services to grow their business and ultimately, the value of the company.

  Location: Texas 1-2 David Powell Vice President, Managed Services TekLinks See Details
• 3:45 PM - 4:05 PM

  Tech Briefing: Oracle

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  Location: Texas Ballroom A-B
• 4:15 PM - 5:45 PM

  Demo Rooms

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  You’ve never seen a hotel room like this before! Vendors create their own fully customized display and demonstrate their newest solutions and products more personally. 

  Location: Lone Star Tower - 4th Floor
• 6:00 PM - 6:30 PM

  Quick Fire

  Download to your calendar

  Moderated by Robert DeMarzo, Quick Fire puts the vendors in a line-up to present their 3 minute pitchs. They have to beat the clock, or go up in flames!

  Location: Texas Ballroom A-B
• 6:30 PM - 8:00 PM

  Solutions Pavilion

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  Location: Longhorn Exhibit Hall F
• 8:30 PM - 10:30 PM

  ConnectWise Poker Party - by invitation

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  Invitation Only

  Location: Texas 1-2

• Tuesday, August 21st
• 7:00 AM - 7:45 PM

  Networking Lounge

  Download to your calendar

  Centrally located, the networking lounge is a great option for a designated meeting place.

  Location: Texas Ballroom Foyer
• 7:00 AM - 8:00 PM

  Registration / Attendee Assistance

  Download to your calendar
  Location: Texas Ballroom Foyer
• 7:15 AM - 8:00 AM

  Solution Provider Breakfast

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  Solution providers start the day off with breakfast and coffee with their boardroom group, allowing for the continuation of conversations from the previous day -- or an opportunity to take on a new topic entirely!

  Location: Texas Ballroom C
• 8:15 AM - 9:00 AM

  Navigating Your IT Organization Through Industry Transformation - Crawford Del Prete, IDC

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  Navigating Your IT Organization Through Industry Transformation
  Crawford Del Prete, IDC, Executive Vice President and Chief Research Officer

  As organizations begin on their journey to building an intelligent enterprise, four technologies alone (cloud, social, mobile and big data/analytics) will play a significant role. These four pillars of transformation will set in motion a series of outcomes so powerful that it will redefine CIO's roles and reshape IT organizations. Join IDC's Chief Research Officer as he details how cloud, social, mobile and big data/analytics will transforms your business and your role within this organization. Additionally, in this session Mr. Del Prete will identify how the IT workforce is likely to change in response to these changes, and how the role of the CIO will evolve in the new era of IT.

  Location: Texas Ballroom A-B Crawford Del Prete EVP IDC See Details
• 9:00 AM - 9:30 AM

  Vendor Keynote: HP

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  Smith will be sharing HP’s vision for the channel and its plan for building better business between HP and its partners. Focusing on the successes that are the  foundation  of HP’s partner relationships, Smith will outline how HP is continuing to build on that foundation with its  portfolio breadth, continued innovation, dedicated focus on key market opportunities and the resources and tools partners need to be successful.

  Location: Texas Ballroom A-B Matt Smitt Director, Americas Partner Marketing HP See Details
• 9:00 AM - 3:30 PM

  IPED Channel Leadership Forum - by invitation

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  Location: Texas 4-5
• 9:45 AM - 12:30 PM

  Interactive Boardroom Appointments

  Download to your calendar

  Solution providers are assigned into peer groups of 15-18 based on business focus and technology interests.  Vendors select and meet with the boardrooms for 25 minutes, presenting new products, programs, and opportunities – in an environment conducive to spirited conversation and constructive feedback.

  Location: Texas Ballroom A-B
• 10:00 AM - 10:45 AM

  Sponsor Education Track: Scalable Marketing Best Practices - Lincoln Havens, Vice President , Partner Marketing Services, UBM Channel

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  Scalable Marketing Best Practices

  Being asked to do more with less is an all too common theme these days.  Join me for an informative discussion around best practices for scaling your Partner marketing business. We will look at deployment models and share our experiences which will provide you valuable insights that will help you create GTM strategies for partner led demand generation.

  Location: Dallas 3 Lincoln Havens Vice President , Partner Marketing Services UBM Tech Channel See Details
• 11:00 AM - 11:45 AM

  Sponsor Education Track: Introducing SharedVue Edge - A New Channel Marketing Solution for Emerging Vendors

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  Introducing SharedVue Edge -  A New Channel Marketing Solution for Emerging Vendors

  Enabling your channel partners to market better and sell more is a difficult task. With most partners representing multiple vendors, you need to find a way to capture partner mindshare.

  • How can you position your brand and solutions to stand apart?
  • How can you provide partners with a solution that scales yet doesn’t put a strain on your existing channel marketing resources?

  SharedVue ensures channel partners are promoting the most relevant, up-to-date marketing, product and promotional content available. Through their existing websites, your partners can capture leads and convert them into sales with syndicated content and automated email marketing.

  Location: Dallas 3
• 12:30 PM - 1:15 PM

  Solution Provider Luncheon

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  Location: Texas Ballroom C
• 1:30 PM - 2:00 PM

  Vendor Keynote: Samsung - The Power Of Disruption in Todays IT Market

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  The Power Of Disruption in Todays IT Market

   Samsung will share how uncertain times make for growth opportunities for solution providers who are equipped with the right value proposition and partnered with the right technology vendor. If you're adaptable this could be a very profitable time.
  

  
  

  Location: Texas Ballroom A-B Richard Hutton Director Channel Marketing, Business Division, Samsung Electronics America, Inc. See Details
• 2:15 PM - 3:15 PM

  Concurrent Vendor Briefings

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  Concurrent Vendor Briefing Locations:

  Connectwise - Mustang 4                                                      
  HP #1 - San Antonio 4
  HP #2 - San Antonio 5           
  IBM - Mustang 3                                                                           
  Intel #1 - Dallas 6
  Intel #2 - Dallas 7                                    
  Ruckus - Mustang 1                                                                   
  Symantec - Mustang 2

  Location: See Individual Schedules
• 3:30 PM - 4:00 PM

  Vendor Keynote: EMC - John Hanlon, Senior Vice President, Americas Sales and Operations, EMC

  Download to your calendar

  Cloud computing transforms IT, delivering the maximum possible IT efficiency. An automated private cloud is the first step – creating a dynamic pool of compute, network and storage. Private Clouds will become an infrastructure that is fully automated based on policies set in partnership with the business. Most enterprises will connect their private cloud to public clouds, creating a hybrid cloud, combining what each IT organization does best with what Partners can do better – but keeping IT in control.

  Join EMC’s John Hanlon, Senior Vice President, Americas Sales and Operations, as he talks about IT transformation and the tools, programs and go-to-market strategy EMC has designed specifically to enable Partners to capitalize on this opportunity and accelerate their customers’ journey to the cloud.

  Location: Texas Ballroom A-B
• 4:00 PM - 5:15 PM

  Solutions Pavilion

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  Location: Longhorn Exhibit Hall F
• 5:15 PM - 6:15 PM

  Exhibitor Teardown

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  Location: Longhorn Exhibit Hall F
• 5:30 PM - 6:45 PM

  Managed Print Services Track: Growing a Managed Print Service Practice - Michael T. Carey, I T Systems Group, Inc.

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  Growing a Managed Print Service Practice

  This session will discuss what it takes to build a successful MPS practice – both as a stand-alone offering and as part of your existing managed services practice.  A methodology for defining your services will be presented.  How to market and pitch these services to both existing and net new clients will be discussed.  How your internal infrastructure will need to change to accommodate the offering.  Service delivery components will be outlined and discussed in detail as well how to team with others with complimentary skillsets.  A Q & A session will follow.

  Location: Dallas 3-4
• 5:30 PM - 6:00 PM

  Industry Insight: Enterprise Mobility Today and the Real Time Enterprise - Kevin Benedict, Mobility Analyst

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  Enterprise Mobility Today and the Real Time Enterprise

  Mobility Analyst Kevin Benedict will start by updating the audience on the latest enterprise mobility trends, survey results, research and analyst projections. He will then share perspectives from many different enterprise mobility experts and identify some of the biggest challenges in mobility today. He will follow by identifying successful enterprise mobility strategies, and provide recommendations.

  Location: Texas 5-6 Kevin Benedict Mobility Analyst See Details
• 5:30 PM - 6:00 PM

  Industry Insight: Value Based Selling - Ashish Vazirani, ZS Associates

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  Value Based Selling – Building Best in Class Capability for Sales Effectiveness

  For years, sales and marketing executives have acknowledged the power of value-based selling: the ability to generate business based on customer value, as opposed to relying solely on product features, personal relationships and price.  In particular, solution providers are prime candidates for value-based selling.  However, many companies have found it difficult to implement value-based selling systematically. 

  Ashish Vazirani, High Tech Practice leader from ZS Associates a leading sales and marketing consulting firm, will outline how best-in-class companies - top-performing firms in terms of customer retention, average growth and deal size – have consistently implemented value-based selling practices.

  Location: Texas 3-4 Ashish Vazirani Principal, Sales Channel Strategy and Management ZS Associates See Details
• 5:30 PM - 6:00 PM

  Industry Insight: Understanding the SMB Customer Today & Tomorrow - Stephen Baker, NPD

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  Understanding the SMB Customer Today & Tomorrow

  The best predictor of tomorrow’s trends is yesterday’s actions. Stephen Baker, NPD’s Vice President of Industry Analysis will offer his insight and analysis of NPD’s SMB Technology Monitor exploring how past, present, and even future SMB purchasing will impact VARs and the destination channels.  He will analyze how supply and demand, and pricing affect SMB purchase decisions and what we can expect for the upcoming fourth quarter.

  Location: Texas 1-2 Stephen Baker Vice President of Industry Analysis NPD See Details
• 6:00 PM - 7:45 PM

  IPED Channel Leadership Forum Cocktail Reception - by invitation

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  Location: Dallas 7
• 6:15 PM - 6:45 PM

  Industry Insight: The Apple of Your Eye: Apple In the Fringe - Bob Venero, FutureTech Enterprises Inc.

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  The Apple of Your Eye: Apple In the Fringe

  Capitalize on the opportunities surrounding Apple in the enterprise. Apple’s surge in the business market is creating massive opportunities. The “Apple Opportunity” is not about selling iPads, iPhones or MacBooks. It is about the service and application opportunity that comes with supporting those products. If today’s IT integrator is looking to seize this opportunity they need to focus on the hardware, security, accessories, software, toolsets, mobile management products and services designed to integrate Apple products and enable workers. Hear directly from an expert in the Apple community who has cracked the code and successfully integrated Apple with Microsoft’s enterprise platform as well.

  Presenter: Bob Venero, Founder & Chief Executive Officer, Future Tech Enterprises Inc.

  Location: Texas 5-6 Bob Venero President & CEO Future Tech Enterprises Inc. See Details
• 6:15 PM - 6:45 PM

  Industry Insight: Unlock the Secrets To Attracting and Retaining High-Performance Employees- Terry Booton, President, Advanced Marketing Instruction

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  Unlock the Secrets To Attracting and Retaining High-Performance Employees

  One of the biggest challenge solution providers face is identifying, nurturing and motivating high-performance employees. It won’t be easy going forward in a recovering economy with your rivals and vendors offering attractive packages to  high-tech sales and engineers. This interactive session, led by industry veteran Terry Booton, will help you unlock the secrets to attracting top applicants and best practices for posting positions and understanding the labor pool. You will also gain insight into why performance gaps exists and how to retain good workers so they don’t jump ship to your competitors.

  Location: Texas 3-4
• 6:15 PM - 6:45 PM

  Industry Insight: Women of the Channel Panel - Moderator: Kelley Damore, VP, Editorial Director, UBM Channel

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  Women of the Channel Panel

  Today’s most powerful female executives are helping to shape a new IT channel that is embracing new management styles and a next-generation of business-technology solution. Navigating this next era in IT won’t be easy and these powerful women face a unique set of challenges. So come and listen to their stories, experiences and the issues they have faced, describing their path to success and discussing the joys and challenges of balancing their career with family. This session creates an environment where women in business can share insight, find mentors and connect with their peers.

   

  The discussion will be moderated by Kelley Damore, VP, Editorial Director, UBM Channel, and will include notable panelists such as: Heidi Dethloff, VP, Business Partner &  Mid Market Marketing, IBM; Helda Lopes, Senior Marketing Director, WW Channels, Juniper Networks; Tricia Atchison,Senior Director, Channel Marketing, North America, Symantec; and Johnna Bowley, Senior Director, Parner Programs & Strategy, Riverbed. This panel creates camaraderie among female executives and allows women to better understand both each other and themselves.

  Location: Texas 1-2 Kelley Damore VP, Editorial Director CRN See Details Tricia Atchison Senior Director, Channel Marketing, North America Symantec See Details Johnna Bowley Sr. Director of WW Channel Strategy & Programs Riverbed See Details Heidi Dethloff Vice President, Business Partner & Mid-Market IBM See Details Helda Lopes Senior Marketing Director, WW Channels Juniper Networks See Details
• 6:45 PM - 7:45 PM

  Demo Rooms

  Download to your calendar

  You’ve never seen a hotel room like this before! Vendors create their own fully customized display and demonstrate their newest solutions and products more personally. 

  Location: Lone Star Tower - 4th Floor
• 6:45 PM - 7:45 PM

  Women of the Channel Reception

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  Location: San Antonio 1-3
• 8:00 PM - 10:00 PM

  CRN's 27th ARC Awards & XChange XCellence Awards Reception

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  The XChange XCellence Awards measure solution provider attendee perceptions of vendor products, services, and programs during the event. The awards program will kick-off by announcing who earned the most votes for XChange 2012.
  
  The Annual Report Card (ARC) evaluates channel vendors for product innovation, support and partnership, based on the feedback of thousands of solution providers. The hotly anticipated results will be revealed this evening.

  Location: Texas Ballroom A-B
• 10:00 PM - 11:30 PM

  Cisco After Party

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  Location: